Marketing isn't the only way to grow your business. Acquisitions are another great approach.


Earlier this year I bought a marketing tool called Answer the Public.


You may be wondering what Answer the Public is or more importantly can always give up equity in your company instead of paying cash when you are making an acquisition.


Or you can negotiate a payment plan if you don't have a ton of cash.


Well, here are the business and financial reasons why I bought it.


I hope you can learn from my insights and replicate them for your business.